Spotting the developing trends that build successful global Brands...

Target Marketing; Segmentation, Demographics, Psychographics, Consumer Behaviors, Profiles, Mindsets … Brand Spirit!

Case In Point …
With the end of Apartheid in South Africa, foreign companies were free to return to this diverse and lucrative market. Though most existed in the market until a 12-year worldwide boycott, the challenge faced by marketers was in the planning and implementing an effective re-launch. Kimberly Clark based its return upon a cause marketing partnership with the Nelson Mandela Children’s Fund, South African Broadcasting, and supermarket chain Shoprite. The program launched a nationwide series of community concerts benefiting children, while promoting Kimberly Clarks multiple brands through special events, media and POS. The campaign re-introduced the brand while creating a close bond with customers.

Brands Beyond Borders …
partners have experience with clients in navigating complex cultural and social realities that can determine the success or failure of great brands.

Product/Service Development; Fashion, Design, Style, Colors, Combinations, Fabrics, Merchandising, Product Mix, Attributes, Co-Production … Brand Building!
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Advertising & Marketing; Media, Point-of-Sale, Point-of-Activity, Creative Messaging, Co- Branding, Endorsement, Product Placement … Brand Awareness!
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Technology & Multi-Media; Video, Music, Broadband, Internet, Podcasting, Text Messaging, Online Communities, other Gadgets … Brand Expression!
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Market Development; Import/Export Opportunity Evaluation, Retail Strategy, Creative Messaging, Brand Assimilation / Acculturation, Media Mix … Brand Expansion!
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Experiential Marketing; Product/Service Launch, Special Events, Sensory & Tactile Encounters … Brand Touch!
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Publicity; Word of Mouth, Communication, News “worthy” Releases (e.g. Uses of Dramatic, Shock, Humor, Passion) … Buzz Branding!
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StyleXplorers; Popular Trends, Street Patrols, Direct Reporting (Podcasting, Blogging, Online Communities), Fashion Downloads, Buyer Profiles … Brand Evolution!
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Cause Marketing; Social Responsibility, Social Enterprise, Strategic Philanthropy, Cause-Related Branding, Product Sales & Special Events Benefiting Social Causes, Differentiating Brands by Doing Good … … Brand Conscience!
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An International Creative Agency Building Brands Beyond Borders...

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