Spotting the developing trends that build successful global Brands...

Target Marketing; Segmentation, Demographics, Psychographics, Consumer Behaviors, Profiles, Mindsets … Brand Spirit!
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Product/Service Development; Fashion, Design, Style, Colors, Combinations, Fabrics, Merchandising, Product Mix, Attributes, Co-Production … Brand Building!
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Advertising & Marketing; Media, Point-of-Sale, Point-of-Activity, Creative Messaging, Co- Branding, Endorsement, Product Placement … Brand Awareness!
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Technology & Multi-Media; Video, Music, Broadband, Internet, Podcasting, Text Messaging, Online Communities, other Gadgets … Brand Expression!
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Market Development; Import/Export Opportunity Evaluation, Retail Strategy, Creative Messaging, Brand Assimilation / Acculturation, Media Mix … Brand Expansion!

Case In Point …
Since the European Union eliminated restrictions on the import of shoes from China in January of 2005, the sales of Chinese shoes in Italy have skyrocketed by over 874%. In this time, over 800 Italian shoe manufacturers (many centuries old businesses) have closed their doors, unable to compete in their home market. Simultaneous to this, the Chinese market is exploding, with the advent of the largest middle class in the world, and a growing demand for imported products including shoes. Therefore, while their home market opportunity has been negatively impacted, there is a rapidly growing market for import brands in the Chinese market.

Brands Beyond Borders …
will seek out and develop new market opportunities that exist beyond the current capabilities of many small and medium sized enterprises.

Experiential Marketing; Product/Service Launch, Special Events, Sensory & Tactile Encounters … Brand Touch!
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Publicity; Word of Mouth, Communication, News “worthy” Releases (e.g. Uses of Dramatic, Shock, Humor, Passion) … Buzz Branding!
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StyleXplorers; Popular Trends, Street Patrols, Direct Reporting (Podcasting, Blogging, Online Communities), Fashion Downloads, Buyer Profiles … Brand Evolution!
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Cause Marketing; Social Responsibility, Social Enterprise, Strategic Philanthropy, Cause-Related Branding, Product Sales & Special Events Benefiting Social Causes, Differentiating Brands by Doing Good … … Brand Conscience!
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An International Creative Agency Building Brands Beyond Borders...

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