Spotting the developing trends that build successful global Brands...

Target Marketing; Segmentation, Demographics, Psychographics, Consumer Behaviors, Profiles, Mindsets … Brand Spirit!
Read More

Product/Service Development; Fashion, Design, Style, Colors, Combinations, Fabrics, Merchandising, Product Mix, Attributes, Co-Production … Brand Building!
Read More

Advertising & Marketing; Media, Point-of-Sale, Point-of-Activity, Creative Messaging, Co- Branding, Endorsement, Product Placement … Brand Awareness!
Read More

Technology & Multi-Media; Video, Music, Broadband, Internet, Podcasting, Text Messaging, Online Communities, other Gadgets … Brand Expression!
Read More

Market Development; Import/Export Opportunity Evaluation, Retail Strategy, Creative Messaging, Brand Assimilation / Acculturation, Media Mix … Brand Expansion!
Read More

Experiential Marketing; Product/Service Launch, Special Events, Sensory & Tactile Encounters … Brand Touch!
Read More

Publicity; Word of Mouth, Communication, News “worthy” Releases (e.g. Uses of Dramatic, Shock, Humor, Passion) … Buzz Branding!
Read More

StyleXplorers; Popular Trends, Street Patrols, Direct Reporting (Podcasting, Blogging, Online Communities), Fashion Downloads, Buyer Profiles … Brand Evolution!

Case In Point …
Generation X in Japan are traditionally more loyal to country, career, and employer, and later adopters of design outside of technology. Generation Y, on the other hand, exhibit less traditional loyalty and are generally more open in their adoption of fashion-related products and services. This attraction to all things innovative, and leading edge is due to the severe recession of the 1990’s, the end of lifetime jobs, parental encouragement to explore, and an overall weakening of traditional society. This leads to a new generation of leading edge designers and an overall acceptance – and in fact expectance – of diverse, individualistic, and highly expressive, trend-setting personal style among the Japanese consumer.

Brands Beyond Borders …
believes that history shapes the future, our presence in multiple markets helps determine demographic trends, and focus target market opportunities.

Cause Marketing; Social Responsibility, Social Enterprise, Strategic Philanthropy, Cause-Related Branding, Product Sales & Special Events Benefiting Social Causes, Differentiating Brands by Doing Good … … Brand Conscience!
Read More

An International Creative Agency Building Brands Beyond Borders...

Would you also like to go beyond borders with your company? Please fill in our simple survey to see if we can be of service!
Survey

Do you think you have it in you to be a StyleXplorer? Find out and sign up!
Read More