Spotting the developing trends that build successful global Brands...

Target Marketing; Segmentation, Demographics, Psychographics, Consumer Behaviors, Profiles, Mindsets … Brand Spirit!
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Product/Service Development; Fashion, Design, Style, Colors, Combinations, Fabrics, Merchandising, Product Mix, Attributes, Co-Production … Brand Building!
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Advertising & Marketing; Media, Point-of-Sale, Point-of-Activity, Creative Messaging, Co- Branding, Endorsement, Product Placement … Brand Awareness!
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Technology & Multi-Media; Video, Music, Broadband, Internet, Podcasting, Text Messaging, Online Communities, other Gadgets … Brand Expression!
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Market Development; Import/Export Opportunity Evaluation, Retail Strategy, Creative Messaging, Brand Assimilation / Acculturation, Media Mix … Brand Expansion!
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Experiential Marketing; Product/Service Launch, Special Events, Sensory & Tactile Encounters … Brand Touch!
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Publicity; Word of Mouth, Communication, News “worthy” Releases (e.g. Uses of Dramatic, Shock, Humor, Passion) … Buzz Branding!
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StyleXplorers; Popular Trends, Street Patrols, Direct Reporting (Podcasting, Blogging, Online Communities), Fashion Downloads, Buyer Profiles … Brand Evolution!
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Cause Marketing; Social Responsibility, Social Enterprise, Strategic Philanthropy, Cause-Related Branding, Product Sales & Special Events Benefiting Social Causes, Differentiating Brands by Doing Good … Brand Conscience!

Case In Point …
When a new California law required all counties & municipalities to test for bacteria resulting from household & industrial waste run-off risked between a 10% and 50% increase in beach closures, a significant threat to the region's economy & way of life…the City of San Diego had to respond. The City and its agency designed and implemented a cause marketing partnership that attracted financial, educational & outreach support from state & local organizations & corporations throughout the county. The program, named Think Blue™, included financial support & input from San Diego County, the Port Authority & Caltrans, & over $1 million in promotional & creative support from the ABC television affiliate, who made the program a community campaign. The campaign succeeded in leveraging limited marketing knowledge and funds ($200,000) into $1.6 million environmental education partnership. The City now use this intellectual property as a fundraising tool by marketing & sales to other municipalities nationally.

Brands Beyond Borders …
creates cause-marketing solutions that blend business and benevolence in order to differentiate client products and services by combining the assets of corporate and philanthropic organizations.

An International Creative Agency Building Brands Beyond Borders...

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