Spotting the developing trends that build successful global Brands...

Target Marketing; Segmentation, Demographics, Psychographics, Consumer Behaviors, Profiles, Mindsets … Brand Spirit!
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Product/Service Development; Fashion, Design, Style, Colors, Combinations, Fabrics, Merchandising, Product Mix, Attributes, Co-Production … Brand Building!

Case In Point …
With the migration of Generation X and Y (20 & 30 somethings) to US urban centers, savvy merchants in these trend-setting neighborhoods are combining their research, target marketing, buying, promotional and advertising activities in an effort to better serve and profit from local customers. Businesses in San Diego’s Downtown East Village are creating “Micro-Business Clusters” in order to cross-sell their product offerings based upon the profile of their local customers. This cooperative approach enables retailers to refer customers to each other and lets them benefit from cooperative discounts and customized Services.

Brands Beyond Borders …
is developing and capitalizing upon merchandising trends, helping clients utilize retail relationships to better understand and promote to customers.

Advertising & Marketing; Media, Point-of-Sale, Point-of-Activity, Creative Messaging, Co- Branding, Endorsement, Product Placement … Brand Awareness!
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Technology & Multi-Media; Video, Music, Broadband, Internet, Podcasting, Text Messaging, Online Communities, other Gadgets … Brand Expression!
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Market Development; Import/Export Opportunity Evaluation, Retail Strategy, Creative Messaging, Brand Assimilation / Acculturation, Media Mix … Brand Expansion!
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Experiential Marketing; Product/Service Launch, Special Events, Sensory & Tactile Encounters … Brand Touch!
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Publicity; Word of Mouth, Communication, News “worthy” Releases (e.g. Uses of Dramatic, Shock, Humor, Passion) … Buzz Branding!
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StyleXplorers; Popular Trends, Street Patrols, Direct Reporting (Podcasting, Blogging, Online Communities), Fashion Downloads, Buyer Profiles … Brand Evolution!
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Cause Marketing; Social Responsibility, Social Enterprise, Strategic Philanthropy, Cause-Related Branding, Product Sales & Special Events Benefiting Social Causes, Differentiating Brands by Doing Good … … Brand Conscience!
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An International Creative Agency Building Brands Beyond Borders...

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