Spotting the developing trends that build successful global Brands...

Target Marketing; Segmentation, Demographics, Psychographics, Consumer Behaviors, Profiles, Mindsets … Brand Spirit!
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Product/Service Development; Fashion, Design, Style, Colors, Combinations, Fabrics, Merchandising, Product Mix, Attributes, Co-Production … Brand Building!
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Advertising & Marketing; Media, Point-of-Sale, Point-of-Activity, Creative Messaging, Co- Branding, Endorsement, Product Placement … Brand Awareness!
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Technology & Multi-Media; Video, Music, Broadband, Internet, Podcasting, Text Messaging, Online Communities, other Gadgets … Brand Expression!
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Market Development; Import/Export Opportunity Evaluation, Retail Strategy, Creative Messaging, Brand Assimilation / Acculturation, Media Mix … Brand Expansion!
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Experiential Marketing; Product/Service Launch, Special Events, Sensory & Tactile Encounters … Brand Touch!
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Publicity; Word of Mouth, Communication, News “worthy” Releases (e.g. Uses of Dramatic, Shock, Humor, Passion) … Buzz Branding!

Case In Point …
US brand Lee Jeans is creating a buzz in France and other global markets through their “Vintage on Ice” campaign that places valuable vintage pairs of jeans in large ice blocks that travel city centers on promotional vehicles. Lee promotes the vehicle’s location text messaging, email, blogs, and word of mouth. As the ice melts, the crowd and their enthusiasm grows, waiting for the moment when the jeans are released from their frozen confines to be snatched up by waiting fans. The advance and widespread adoption of communications tools such as online communities (Brands @ My Space), mobile texting (TextTribes™), blogging (Trendsetterblog™), PodCasts (InStylements™) are expanding opportunities to communicate with and build word of mouth among youthful trend-setting consumers.

Brands Beyond Borders …
will create cutting edge, innovative promotional and advertising strategies using the non-traditional communications tools of our target markets.

StyleXplorers; Popular Trends, Street Patrols, Direct Reporting (Podcasting, Blogging, Online Communities), Fashion Downloads, Buyer Profiles … Brand Evolution!
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Cause Marketing; Social Responsibility, Social Enterprise, Strategic Philanthropy, Cause-Related Branding, Product Sales & Special Events Benefiting Social Causes, Differentiating Brands by Doing Good … … Brand Conscience!
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An International Creative Agency Building Brands Beyond Borders...

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