Spotting the developing trends that build successful global Brands...

Target Marketing; Segmentation, Demographics, Psychographics, Consumer Behaviors, Profiles, Mindsets … Brand Spirit!
Read More

Product/Service Development; Fashion, Design, Style, Colors, Combinations, Fabrics, Merchandising, Product Mix, Attributes, Co-Production … Brand Building!
Read More

Advertising & Marketing; Media, Point-of-Sale, Point-of-Activity, Creative Messaging, Co- Branding, Endorsement, Product Placement … Brand Awareness!

Case In Point …
When considering how to effectively reach Generation Y, marketers must consider the “Helicopter” mom and family effects…represented by mothers in the US and expanded family units in China. “Helicopter” refers to a trend of parenting or family interaction that is more protective and involved than in the past two generations. Mid to late (1954 – 1962) Baby Boomer mothers in the US and the extended families of Single Child Generation youth are having a significant impact on these consumers who tend to be less individualistic and trend-followers, rather then trend-setters. The Helicopter Effect is important in considering researching, designing for, targeting and promoting to these Generation Y consumers.

Brands Beyond Borders …
translates deep target market knowledge into effective product development, target marketing, and marketing messages.

Technology & Multi-Media; Video, Music, Broadband, Internet, Podcasting, Text Messaging, Online Communities, other Gadgets … Brand Expression!
Read More

Market Development; Import/Export Opportunity Evaluation, Retail Strategy, Creative Messaging, Brand Assimilation / Acculturation, Media Mix … Brand Expansion!
Read More

Experiential Marketing; Product/Service Launch, Special Events, Sensory & Tactile Encounters … Brand Touch!
Read More

Publicity; Word of Mouth, Communication, News “worthy” Releases (e.g. Uses of Dramatic, Shock, Humor, Passion) … Buzz Branding!
Read More

StyleXplorers; Popular Trends, Street Patrols, Direct Reporting (Podcasting, Blogging, Online Communities), Fashion Downloads, Buyer Profiles … Brand Evolution!
Read More

Cause Marketing; Social Responsibility, Social Enterprise, Strategic Philanthropy, Cause-Related Branding, Product Sales & Special Events Benefiting Social Causes, Differentiating Brands by Doing Good … … Brand Conscience!
Read More

An International Creative Agency Building Brands Beyond Borders...

Would you also like to go beyond borders with your company? Please fill in our simple survey to see if we can be of service!
Survey

Do you think you have it in you to be a StyleXplorer? Find out and sign up!
Read More