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Brands Beyond Borders™ |
Spotting and successfully acting upon the developing trends that build successful global Brands...
Target Marketing; Segmentation, Demographics, Psychographics, Consumer Behaviors, Profiles, Mindsets … Brand Spirit!
Product/Service Development; Fashion, Design, Style, Colors, Combinations, Fabrics, Merchandising, Product Mix, Attributes, Co-Production … Brand Building!
Advertising & Marketing; Media, Point-of-Sale, Point-of-Activity, Creative Messaging, Co-
Branding, Endorsement, Product Placement … Brand Awareness!
Technology & Multi-Media; Video, Music, Broadband, Internet, Podcasting, Text Messaging, Online Communities, other Gadgets … Brand Expression!
Market Development; Import/Export Opportunity Evaluation, Retail Strategy, Creative Messaging, Brand Assimilation / Acculturation, Media Mix … Brand Expansion!
Experiential Marketing; Product/Service Launch, Special Events, Sensory & Tactile Encounters … Brand Touch!
Publicity; Word of Mouth, Communication, News “worthy” Releases (e.g. Uses of Dramatic, Shock, Humor, Passion) … Brand
Buzz!
StyleXplorers; Popular Trends, Street Patrols, Direct Reporting (Podcasting, Blogging, Online Communities), Fashion Downloads, Buyer Profiles … Brand Evolution!
Cause Marketing; Social Responsibility, Social Enterprise, Strategic Philanthropy, Cause-Related Branding, Product Sales & Special Events Benefiting Social Causes, Differentiating Brands by Doing Good … … Brand Conscience!
An International Creative Agency Building Brands Beyond Borders... |
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